Lessons - Why Willpower Doesn't Work and What Actually Breaks a Habit | Dr. Jud Brewer - Brown University Neuroscientist & Author of Unwinding Anxiety

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Dr. Jud Brewer, Brown University neuroscientist and author of *Unwinding Anxiety*, explains why willpower alone is not enough to break unwanted habits and change behavior. Drawing on neuroscience and his research into habit formation, he explores how the brain learns automatic behaviors through rewarding experiences and how everyday habits can gradually develop into addictive patterns. Dr. Brewer breaks down the role of positive and negative reinforcement, explaining how behaviors can be reinforced by either pursuing pleasure or escaping discomfort. He also reveals why understanding the cues and rewards behind our habits can be more effective than simply trying to exert greater willpower. ➡️ Show Links https://successstorypodcast.com YouTube: https://youtu.be/PpI2aFjA9FU Apple: https://podcasts.apple.com/us/podcast/dr-judson-brewer-neuroscientist-addiction-psychiatrist/id1484783544 Spotify: https://open.spotify.com/episode/531cPamqo4H0Esq6Yp8RQ3 ➡️ Watch the Podcast on YouTube https://www.youtube.com/c/scottdclary