EPISODE · May 14, 2025 · 8 MIN
Let Results Be Your Guide
from The Pubcast with Jon Loomer
"Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to questions like "How often should I update creative?" and "Should I restrict by age or gender?" miss the point, and how focusing on your actual performance data leads to better advertising decisions.
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Let Results Be Your Guide
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