Let the Data Do the Driving: Strengthening Storytelling and Content Through Technology

Episode: 47 Series: LMA SIG Share-Out Episode Description: How do you get your content noticed? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin), gains insight from Greentarget’s Brandon Copple and John Matthew “JM” Upton. Copple and Upton discuss the various ways to leverage storytelling in a B2B setting to help firms better connect with clients. Speakers: John Buchanan (Sheppard Mullin) Brandon Copple (Greentarget) John Matthew “JM” Upton (Greentarget) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.