Let's fix things 31 - Diversity stops designers from ruining things
from Let's fix things Hosted by Guus & Joe
Back in Amsterdam Guus and Joe kick off with wearables news. Right after they jump into the main topic of diversity in design consultancies. They discuss that having cultural diversity in an office, can help designers understand their own biases with user behavior, device usage, and living situations. Once designers can beginning to remove their own cultural biases, they can focus on tools and methods to help clients make their product stronger. They quickly touch on needing diversity in Design Research to skip over covering "insights" that are embarrassingly basic and find what really improves clients products. The duo also discuss the culture at Raft showcasing two key principles. First, clients know their users better, and second, never refer to a client as "stupid" out of frustration. They end the show with covering cultural understanding on how design differs across countries, and highlights Guus and Joe learned in Singapore and Malaysia respectively.
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