Let's fix things 52 - You're doing it backwards

After several days of communication training, Guus and Joe share some of their favorite lessons on presenting content. They discuss starting with what's important to your audience.Many design presentations start with "what we did, what we heard", which may form barriers between you and your audience. Instead, start with why you did something for the company, and how it benefits them (Simon Sinek plug). In short, it's never about you, it's always about them, and how the work you're sharing advances their goals.