Letting Go of a Thriving Business to Find Alignment with Rosie O’Boyle

Just because something is working doesn’t mean it’s right for you, and as a business owner you need to be okay with pivoting when things are out of alignment.In this episode, Nadine is joined by Rosie to discuss the emotional process of pivoting your business, even when you’ve built something extremely successful.Rosie opens up about her brave decision to walk away from coaching and shut down her thriving membership, which she’s still receiving enquiries for, because she knows it’s no longer in alignment with her.They discuss what happens when your brand, offers, or business model no longer align with the life you want to live, and how to know when it’s time to make a change.In this episode, you’ll learn about the sunk-cost fallacy, fear of failure, and how external validation can hold us back from necessary change.For anyone who has been thinking about making a change in their business but is feeling some resistance or fear around it, hopefully this episode will give you the courage you need to take the leap and take back control of your business.Timestamps00:00 Welcome and why pivoting is part of building a freedom-based business03:20 Rosie shares how she knew it was time to change direction04:45 The fear of being judged for making a pivot and potentially failing09:40 The idea of fake it till you make it11:10 Where your own judgements come from12:06 How past conditioning shapes our version of success15:30 Going back to what’s familiar17:59 How Rosie knew it was her business that was causing her to feel out of alignment20:16 Craving stability after years of travel23:13 Lacking community24:19 Having the choice to make a change even when you’re successful28:31 Nadine’s ‘Catapult Method’ for pulling back before scaling30:29 Dip in motivation and income33:01 Competition is not a bad thing34:14 Recognising when it’s time to make a change and letting go of ego36:02 Sharing your new version of success online42:07 The freedom of choice and following other people’s journey52:15 Becoming less reactive56:02 Final advice for anyone thinking about pivoting in their businessLinkedIn post mentioned by Rosie If you enjoyed this episode, share it with another business owner who might need to hear it, and make sure to subscribe so you don’t miss next week’s episode.Connect with Nadine:Instagram: @nadineselinacoachingApply to work with NadineConnect with RosieInstagram: @rosiecoaching