letting new leads know about a time sensitive offer

Ever launched something exciting and realized your brand-new subscribers might miss it? In this short, tactical episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares two easy, low-tech ways to make sure new leads see your limited-time offers without breaking your automations (or your brain). Episode Highlights The question that inspired this episode: how to show new subscribers a time-sensitive offer while they're still in your welcome sequence. Two simple options: Send a special broadcast — use a subject line like "Time Sensitive — Open Now." Temporarily edit your welcome sequence — add your offer as a PS or replace an early email with a limited-time promo. How to make these changes without pausing your automation. Why adding a short video helps new subscribers trust you faster. How to use your tripwire page to feature your time-sensitive offer instead of your usual opt-in thank-you page. The one rule: set a reminder to change everything back after your sale ends! Key Takeaways Keep it simple: You don't need fancy tech — just a thoughtful temporary edit. Be clear and transparent: Let new leads know why you're reaching out early. Add urgency and trust: Use dates, details, and personal video intros. Use your tripwire page strategically: It's a great place to highlight timely deals. Always reset: Schedule a reminder to restore your normal sequence after the promo ends. Links and Resources Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM