EPISODE · Apr 7, 2022 · 37 MIN
Leverage ABM and Creativity to Thrive with Christine Switzer
from B2B Growth · host Sweet Fish
In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline.Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.
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Leverage ABM and Creativity to Thrive with Christine Switzer
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How long is this episode of B2B Growth?
This episode is 37 minutes long.
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This episode was published on April 7, 2022.
What is this episode about?
In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline.Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a...
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