Leverage AI for Entirely New Ways of Thinking

Greg Twemlow argues that artificial intelligence (AI) is automating tasks and increasing efficiency and creating new opportunities to unlock human creativity. Twemlow suggests that AI can help companies move from a focus on productivity to a focus on innovation by freeing up time for employees to explore new ideas and experiment with creative approaches. This shift requires a change in mindset and the development of tools that support creative exploration rather than simply optimizing for efficiency.About the Author - Greg Twemlow writes and teaches at the intersection of technology, education, and human judgment. He works with educators and businesses to make AI explainable and assessable in classrooms and boardrooms — to ensure AI users show their process and own their decisions. His cognition protocol, the Context & Critique Rule™, is built on a three-step process: Evidence → Cognition → Discernment — a bridge from what’s scattered to what’s chosen. Context & Critique → Accountable AI™. © 2025 Greg Twemlow. “Context & Critique → Accountable AI” and “Context & Critique Rule” are unregistered trademarks (™).