Leverage PR to Build Platform with Caitlin Copple and Full Swing PR

Send us Fan MailWhat if your story could open doors and reshape who gets to be seen? In this episode, Meghan talks with PR expert Caitlin Copple, co-founder of Full Swing PR, about the kind of visibility that actually drives results for entrepreneurs who want book deals and real impact.Caitlin shares why PR only works when your business is ready for it, what founders must have in place before hiring a publicist, and how “publicity that fills your pipeline” differs from the vanity wins most people chase. She explains the value of consistent visibility habits, why many entrepreneurs aren’t prepared for the audiences they dream about, and how alignment, not hustle, creates lasting momentum.You’ll walk away with practical guidance on growing an audience, knowing when to invest in PR, understanding what publishers care about, and identifying the energetic blocks that keep you stuck.If you’re aiming for a book deal or a bigger platform, this conversation will help you get clear on your next move.This week’s guest is Caitlin Copple. She is the Founding Partner at Full Swing Public Relations. Caitlin’s work teaching clients to “be the news” has elevated the stories of diverse founders, sold books, won elections, passed legislation in multiple states, and even ousted a lawmaker accused of sexual assault. She has placed clients in a wide array of outlets such as CNN, Forbes, Fast Company, TIME, and many more. Caitlin and her business partner, Holly Conti, scaled the agency to seven figures in less than four years. Full Swing PR is the nation’s leading agency for underrecognized founders and leaders of professional services companies scaling $2M+. Our agency has helped hundreds of clients earn millions of dollars through smart, effective PR campaigns. In 2024 and 2025, Full Swing PR was named among Inc. Magazine’s fastest growing privately held companies in the Rocky Mountain Region.Full Swing PR is a women- and LGBTQ-owned agency.Find Caitlin and Full Swing on social https://www.instagram.com/caitlin_copple/https://www.linkedin.com/in/caitlincopple/https://www.instagram.com/fullswingpr/ Find the Full Swing PR podcast here: https://fullswingpr.com/how-to-hire-pr-podcast/.Take Full Swing PR’s Visibility Scorecard quiz here: https://fullswingpr.typeform.com/visibilityscore Episode Highlights:(0:00) Intro(1:10) Introducing Caitlin Copple & Full Swing PR(3:10) Why representation matters in PR(5:03) What makes the Rocket Ship Retainer unique(6:08) Publicity that leads to real action(8:00) Why you need a visibility funnel(9:01) Prerequisites before hiring PR(10:17) When to start interviewing publicists(13:11) Why small podcasts often outperform big media(15:13) How visibility strengthens your sales pipeline(16:46) The role of operations in PR success(18:11) Consistency, habits, and long-term growth(20:15) Repurposing content for news value(21:29) When you’re actually ready for PR(24:01) The energetic side of visibility(34:31) The wrong time to hire a publicist(37:02) When hybrid publishing makes more sense(38:48) Why books aren’t real revenue streams(39:49) What people forget about bestselling books(41:16) A cautionary tale about platform collapse(42:57) How to get long-term value from media coverage(44:19) No magic bullets—PR still requires effort(46:03) How to connect with Caitlin & Full Swing PR(46:55) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.