Leverage Your Network: They're Your Strongest Spotters episode artwork

EPISODE · Nov 18, 2025 · 52 MIN

Leverage Your Network: They're Your Strongest Spotters

from The Fitness of Business with Leslie Boyce · host Leslie Boyce, MBA

Your network isn't just nice to have — it's your belay partner in business. The higher you climb, the more you need people you trust holding the rope.In this episode, I sit down with Judy Murdoch, founder of Marketing Root Work, who specializes in helping transformation-focused small business owners connect with their ideal clients through word-of-mouth and referral marketing.Judy doesn't just cover the nuts and bolts of marketing — she helps entrepreneurs tackle what she calls "shadow gremlins": the scary stories and limiting beliefs that get between you and the business you're meant to build.If you've been climbing solo or struggling to leverage your network effectively, this conversation will show you how your strongest spotters are already in your corner.Guest Info: Judy Murdoch, Owner, Marketing Root WorkNewletter: https://judymurdoch.substack.com/LinkedIn: https://www.linkedin.com/in/judymurdoch/,https://leslieboyce.substack.comwww.leslieboyce.comwww.instagram.com/leslieboyce_

Your network isn't just nice to have — it's your belay partner in business. The higher you climb, the more you need people you trust holding the rope.In this episode, I sit down with Judy Murdoch, founder of Marketing Root Work, who specializes in helping transformation-focused small business owners connect with their ideal clients through word-of-mouth and referral marketing.Judy doesn't just cover the nuts and bolts of marketing — she helps entrepreneurs tackle what she calls "shadow gremlins": the scary stories and limiting beliefs that get between you and the business you're meant to build.If you've been climbing solo or struggling to leverage your network effectively, this conversation will show you how your strongest spotters are already in your corner.Guest Info: Judy Murdoch, Owner, Marketing Root WorkNewletter: https://judymurdoch.substack.com/LinkedIn: https://www.linkedin.com/in/judymurdoch/,https://leslieboyce.substack.comwww.leslieboyce.comwww.instagram.com/leslieboyce_

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Leverage Your Network: They're Your Strongest Spotters

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This episode was published on November 18, 2025.

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Your network isn't just nice to have — it's your belay partner in business. The higher you climb, the more you need people you trust holding the rope.In this episode, I sit down with Judy Murdoch, founder of Marketing Root Work, who specializes in...

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