Leveraging Buyer Motivation - Jesse Frye - Hard Corps Marketing Show #002 booyah!

Episode #2 totally kicked ass with guest Jesse Frye.  He's an experienced marketer, head of Marketing, Customer Success & Strategy at Cheshire Impact, a marketing professor, AND- as if anything else is needed- a freaking Coast Guard Veteran. Some of the amazing takeaways from this show: The 7 Buyer Motivations The reasons why MOST businesses go out of business! What Marketers can learn from the Product development team The true meaning behind "Fail Small, Fail Fast" What happens when two different blogs go after different personas What it's like to board possible drug ships and protect our shores in the Coast Guard What marketers can learn from veterans Links Cheshire Impact: www.cheshireimpact.com Twitter: @JesseJFryeNC The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz: https://www.amazon.com/dp/B005BRS8Z6/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1