Leveraging Data for Effective Ad Campaigns with Charles Lai, Director of Analytics at Exverus Media.

Ever wonder if your campaign targeting is hitting or missing? On this Deconstructing Data, we set the records straight with Charles Lai, Director of Analytics at Exverus Media. Charles brings real-world examples and actionable insights to help you fine-tune your approach.In this episode, we dive into three critical areas of modern advertising: 1. Marketing Mix Modeling: Ad Strategy 2. Tracking Multi-Channel Ad Brand Impact 3. AI Tools: Capabilities and Limitations 4. Tech Stack Whether you work in marketing analytics or lead campaign strategy, Charles brings real-world examples and practical insights you can apply to your work.