Leveraging Newsletters for Creative Entrepreneurs with Alexa Phillips

In this episode of The Unexpected Entrepreneur, Alexa Phillips from Bright Eyes Creative joins us to explore the evolving landscape of newsletters. We dive into the difference between newsletters and email marketing, why an owned audience is essential for business resilience, and how to strategically repurpose content from newsletters to social media. Alexa shares tips on creating meaningful, engaging content that builds community and boosts conversions. About Alexa:  Alexa Phillips is a brand & business development strategist and writer. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands through content marketing. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps creative entrepreneurs monetize their zone of genius and creativity. She is also the author of Creatives Anonymous, a weekly newsletter that explores what it means to be a modern-day creative.  Alexa's Link:  + Instagram  + LinkedIn  + Threads  + Creatives Anonymous + Musing to Monetized + Free Brand Audit Workbook Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Access the episode show notes. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.