Leveraging partnerships to expand into retail while not cannibalizing DTC sales with Josh Knopman (VP of Growth & Digital Product, Blueland)

On this episode of Retention Chronicles we’re joined by Josh Knopman, VP of Growth & Digital Product at Blueland, an eco-friendly cleaning products brand designed to save you money and space without any plastic waste. On this episode, Josh and Mariah discuss how to develop proper eco-friendly products, the topic of greenwashing and how Blueland ensures they aren’t, collecting signatures for the EPA, designing with consumer research in mind, expanding into retail with partnerships like Costco, buying online vs retail, using geo targeting to protect against cannibalizing DTC, defaulting subscription to 3 month renewals, and more!