Leveraging SEO and Legacy Content On Shopify for E-Commerce Growth with Nina Gibson | Episode 17

Welcome to today's podcast episode - and my very first guest interview - with the incredible Nina Gibson from Nina Gibson Co.Nina is an SEO expert and visibility enthusiast with over 15 years of digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. She’s also a corporate drop-out, multi 6-figure business owner and a mom living on the southern coast of Maine. Let's welcome her to the podcast!In this episode, we chatted about:How to use keywords on Shopify and to inform everything you're doing on your website.Why it's important to think about keywords when you're creating your collections - and how specific you should get with your global navigation.What legacy content is and why it's important to utilize as an e-commerce business owner.What you need to know about maximising SEO in preparation for major holidays and/or seasons in your business.How to find keywords that your customers are actually searching for!Loved this episode?Connect with Nina and let her know:WebsiteInstagramSign up for Nina's Shopify SEO Bootcamp HERELOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]