Leveraging your Skill - Jesse Zagorsky

This week’s session focused on agent recruitment through relationships, social media, and strategic events. Jesse highlighted Debbie’s success in recruiting through referrals, reinforcing that the same relationship-building skills used in real estate sales apply directly to agent attraction. The group discussed targeting specific “avatars” for events—such as luxury or experienced agents—and using pattern recognition to refine outreach. Creative networking ideas were shared, including luxury social media showcase events, “Listings & Lattes” prospecting sessions, and leveraging regional rallies and major events like Cabo to spark conversations. Social media strategies were a major theme, from intentional Instagram engagement and video texts to reverse prospecting and short 15-minute Zoom connections. Jesse also led training on active listening, emphasizing the importance of identifying goals, dreams, and pain points to guide meaningful recruitment conversations. The takeaway: consistent invitations, intentional follow-up, and authentic relationship-building remain the foundation of successful agent attraction.