Leveraging YouTube to Grow Your E-commerce Brand | Episode 91

YouTube feels...intimidating, right?It’s long-form. It’s searchable. And it’s one more platform to think about. But what if YouTube could actually simplify your content strategy—and do the heavy lifting for your product-based business?This week, I’m joined by YouTube educator and marketing strategist Stephanie Kase. We’re pulling back the curtain on how to use YouTube (yes, even if you sell physical products) to grow your brand and attract customers without constantly churning out content.Stephanie shares how product-based founders can create personal brands that amplify their products, plus how to structure videos so they work hard for you—long after they’re posted.And spoiler: this isn’t about being a “YouTuber”. It’s about building strategic, evergreen content that drives long-term growth. In this episode, we talk about:Why YouTube is an untapped goldmine for product-based businessesHow to humanize your brand and bring storytelling into your contentThe secret to making content once and repurposing it everywhereWhat YouTube’s algorithm actually favors (hint: it’s not perfection!)How to plan and structure videos so they’re engaging and evergreenWhy creating a personal brand doesn’t mean being “the face” of your bizABOUT STEPHANIE:Stephanie Kase is an online marketing coach and content creator. She teaches ambitious female entrepreneurs and brands how to gain visibility online with content marketing that actually converts, so they have the freedom to build their dream life. She has served over 5,000 online students through her online courses, programs, and digital products and reached millions with her content online. She is most known for YouTube growth and has grown her channel to nearly 100,000 subscribers. Resources & LinksFollow Stephanie on Instagram: https://www.instagram.com/stephanielynnkase/Stephanie’s Website: https://stephaniekase.com/ Stephanie’s YouTube Channel: https://www.youtube.com/stephaniekase Take the FREE YouTube Class! https://stephaniekase.com/youtubeclass Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]