Lunch Hour Legal Marketing : You Down With CPCs?

What this episode covers

In the news, market consolidation continues with Litify’s purchase of LegalStratus. And the guys discuss Ohio’s recent short-sighted decision to roll back lawyer advertising by banning competitive brand bidding. Gyi and Conrad have more schooling to do when it comes to lawyer ad regulation. But first, the two create a glossary of online ad payment types: CPC, CPM, CPL, and CPA. Listen carefully. There may be a quiz down the line. In a new segment, “Dear State Bar Regulator,” Gyi appeals to bar regulators in Texas, Florida, and South Carolina to revisit rules that put lawyers at a competitive disadvantage in modern law practice. Gyi and Conrad invite reviews of #LHLM, even from bar leaders who may never again invite them to speak at a conference. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Lunch Hour Legal Marketing?

This episode is 41 minutes long.

When was this Lunch Hour Legal Marketing episode published?

This episode was published on July 14, 2021.

What is this episode about?

In the news, market consolidation continues with Litify’s purchase of LegalStratus. And the guys discuss Ohio’s recent short-sighted decision to roll back lawyer advertising by banning competitive brand bidding. Gyi and Conrad have more schooling...

Can I download this Lunch Hour Legal Marketing episode?

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