LHLM 101: Positioning vs. Branding

We know you’re a lawyer, so what? That’s not enough. What makes you stand out? Gyi and Conrad share tips on making your practice stand out in a country awash in lawyers. Know the difference between simple branding and real positioning.  Also, a BIG change is coming to Google searches. It’s driving SEO specialists nuts. Plus, new findings from Clio show the importance of marketing your tech capabilities in a post-pandemic world. What are prospective clients looking for? Learn more at Clio.com/solo.  And of course, “Dumb Sh*t Lawyers Do” (like, say … not reading their marketing agency contracts).  Need to bone up on your marketing basics? Check out our prior LHLM 101 episode on Pay-Per-Click. Special thanks to our sponsors Alert Communications, LawYaw, and Clio.