EPISODE · Jan 14, 2026 · 5 MIN
理想汽车单季净亏 6.2 亿，交付仅目标 63%，为什么？
from 创业实战营销陈轩 | 帮你多赚3000万
理想的被动，早都预料到了。管理企业，节奏感特别重要。李想三次错过了节奏。理想和李想是大爆款做起来的，从ONE到L系列，天时地利人和，红利吃了一嘴。但还是那句老话，没有理想的时代，只有时代的理想。现在这个阶段，就是降价跑量，不要再端着了，也别想着再躺着赚钱了，忘记品牌溢价这一套吧。刘邦的十万大军还有五分钟就要冲进来了。
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理想汽车单季净亏 6.2 亿，交付仅目标 63%，为什么？
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