EPISODE · May 12, 2025 · 9 MIN
理想汽车，压力山大
from 虎嗅·商业有味道
尽管账上有千亿现金，但理想还没有迎来躺着数钱的时候。今年，理想的销量目标是70万辆，比去年多了20万，而理想规划的新车型仅有理想i8和理想i6两款，且都在下半年发布。重担依然落在销量疲势已现、近4个月都未能突破月销4万辆的瓶颈的L系列上。面对来势汹汹、贴身肉搏的竞争对手，理想还有什么牌可打？它又该如何回答：为什么要选择理想纯电，而不是理想增程？【时间轴】01:09 竞争激烈，L系列能否守住增程基本盘？04:03 智驾升级，能让L系列占据领先身位吗？07:08 二战纯电，理想内部销量预期如何？
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