理想致歉了,用户还信任新能源车吗? episode artwork

EPISODE · Nov 3, 2025 · 8 MIN

理想致歉了,用户还信任新能源车吗?

from 虎嗅·商业有味道

10月31日傍晚,理想汽车发布公告,首次对10月23日晚间理想MEGA车辆起火事件进行了说明和致歉,除了事故最终的技术结论因为时间关系尚未给出,基本已经覆盖了“初步的问题归因”“问题的后续处理”和“对于用户的安抚”。这一番应对相当全面,且态度诚恳,因此也获得了网友的偏正面评价。然而,这种对车企危机公关的“正面评价”,并不能完全消解事故暴露出的深层次问题——新能源汽车动力电池“相对安全”的阶段还未真正实现,其相比传统燃油车更猛烈的事故现场,再次在公众心中引发了选购过程中的“担忧”。【时间轴】02:47 理想MEGA起火并非首次,但危机应对得到了公众认可04:08 电车起火事故频发,消费者何时才能信任新能源车?07:18 竞争态势错综复杂,车企是时候回归安全底线

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理想致歉了,用户还信任新能源车吗?

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