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L’IA dans ton frigo : qui va décider ce que tu manges ? episode artwork

EPISODE · Jul 23, 2026 · 33 MIN

L’IA dans ton frigo : qui va décider ce que tu manges ?

from Impact IA · host Vooban

En 2017, Amazon a acheté Whole Foods pour presque 14 milliards. Pas pour vendre du bio. Pour capter la donnée la plus intime qui soit : ce que tu manges. Aujourd'hui, c'est ton frigo qui prend la relève. Guillaume Mathieu, cofondateur d'ilot et créateur de la revue Bouillon, décortique avec Hugo Lemieux-Fournier ce qui se joue dans l'alimentation à l'ère de l'IA. Samsung, LG et Amazon ne vendent plus des électroménagers. Ils vendent l'accès à ce que ton foyer mange. Et par ricochet, ils apprennent ton âge, ton revenu, tes maladies et tes habitudes culturelles. Guillaume voit venir la vague. Sa crainte : que le Québec échappe sa souveraineté alimentaire comme il a échappé sa culture. Son optimisme : les camions autonomes et les drones pourraient enfin sauver les petits producteurs locaux. Un épisode utile pour tout dirigeant de PME agroalimentaire, de commerce de détail ou de marketing qui veut comprendre où l'IA va toucher son industrie. 🎥 Regarde la vidéo complète sur YouTube : https://youtu.be/OcBb9mkx7LE À propos de Guillaume : cofondateur d'ilot, firme-conseil montréalaise en stratégie de marque agroalimentaire (Exceldor, IGA, RICARDO, Kim Phat). Créateur de la conférence « L'IA à toutes les sauces » et de la publication Bouillon (avec Léger et NielsenIQ).

Episode metadata supplied by the publisher feed · Published Jul 23, 2026

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L’IA dans ton frigo : qui va décider ce que tu manges ?

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This episode was published on July 23, 2026.

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