Liberating The Profit Locked in Poor Lead Generation Process with Jon Payne of RevOps

In this GYDA Talks, Rob talks to Jon Payne… a "Totally unemployable" RevOps Consultant and Fractional Commercial Director.‘It's called RevOps these days, but since 1998, I've been helping businesses grow through the creation and execution of digital strategies across marketing, sales and customer service, particularly around websites and, increasingly, HubSpot.’Rob and Jon discuss:Defining RevOpsRevOps and Agency GrowthSystematising the Sales ProcessImproving Lead Nurturing and QualificationForecasting and Deal PrioritisationKey Takeaways and Final AdviceProfit is often locked in an agency's sales pipeline due to poor conversations or letting leads slip away… a systematic approach and better conversations, focusing on the client's real motivators (like buying a house in Italy), are essential for unlocking this profit and gaining referrals.