Licensing Your Cannabis Brand with guest Kris Krane

As new states begin to normalize cannabis, the latest phase of the cannabis industry is rapid brand expansion. There are many ways to crash your cannabis brand as you attempt to expand into other states, and perhaps new product categories, by working with corporate partners. Too many entrepreneurs take action based on their hunches and not factual knowledge. On this episode of Shaping Fire, host Shango Los talks with Kris Krane of 4Front Advisors about the intricacies of cannabis brand licensing, some best practices for moving into new states, and some common pitfalls to avoid on your way to becoming a national brand.