EPISODE · Apr 22, 2025 · 16 MIN
Lights, Camera, Contracting: Navigating Media in the GovCon World with Patrick Rafferty
from The Peel · host thepeel
In this episode of The Peel Podcast, host Shelley McGuire sits down with Patrick Rafferty of RaffertyWeiss Media—an award-winning producer/director with 25+ years in commercial, nonprofit, and government media. Patrick shares incredible behind-the-scenes moments with icons like Quincy Jones, Bobby Knight, and Bill Gates, while also diving deep into the unique challenges and opportunities of producing media in the federal contracting space. From navigating the evolving GSA environment to pivoting into the commercial market, Patrick discusses what’s working, how to stay ready, and why storytelling still matters—even in times of uncertainty. He offers insights into strategic marketing, the power of customized assets, bilingual content, 508 compliance, and how teaming with other small businesses could be key to weathering the current storm. To connect with Patrick, follow him on LinkedIn here. Learn more about RaffertyWeiss Media by visiting their website here.
What this episode covers
In this episode of The Peel Podcast, host Shelley McGuire sits down with Patrick Rafferty of RaffertyWeiss Media—an award-winning producer/director with 25+ years in commercial, nonprofit, and government media. Patrick shares incredible behind-the-scenes moments with icons like Quincy Jones, Bobby Knight, and Bill Gates, while also diving deep into the unique challenges and opportunities of producing media in the federal contracting space. From navigating the evolving GSA environment to pivoting into the commercial market, Patrick discusses what’s working, how to stay ready, and why storytelling still matters—even in times of uncertainty. He offers insights into strategic marketing, the power of customized assets, bilingual content, 508 compliance, and how teaming with other small businesses could be key to weathering the current storm. To connect with Patrick, follow him on LinkedIn here. Learn more about RaffertyWeiss Media by visiting their website here.
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Lights, Camera, Contracting: Navigating Media in the GovCon World with Patrick Rafferty
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