Lillian Zhang: Scaling a Creator Business with a Full Time Job

In this episode of the Interact Podcast, Josh Haynam sits down with Lillian Zhang, product marketing manager at YouTube, personal finance creator, and author of The New Money Rules. Lillian shares her journey from early entrepreneurial experiments as a kid to building a multi-faceted career in tech, content creation, and financial education. She explains how authentic storytelling and personal experiences have been the foundation of her growth, helping her connect with over 260,000 followers across platforms.Josh and Lillian also dive into the evolving creator economy, from the rise of influencer marketing to the shift from search to social as the primary discovery channel. Lillian breaks down how she sources content ideas, repurposes efficiently, and balances brand deals with building long-term assets like books and digital products. This episode offers practical insights on building trust, staying consistent, and creating content that resonates in a fast-changing digital landscape.Learn more: https://lillianzhang.com/