PodParley PodParley
PodParley
Linda Boff, CMO of GE - Mastery of Storytelling

EPISODE · Jan 11, 2018 · 28 MIN

Linda Boff, CMO of GE - Mastery of Storytelling

from Marketing Vanguard

Linda Boff, CMO of GE, shares how her early experiences have shaped her approach to storytelling, how to bring together internal and external perspective into a powerful ecosystem of innovation, how to channel ideas into action, how to invest in your team with quality time and resources, how to unite employees across the globe with a brand that is human and accessible, how to turn the impossible into unimpossible. Hosted on Acast. See acast.com/privacy for more information.

NOW PLAYING

Linda Boff, CMO of GE - Mastery of Storytelling

0:00 28:38

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

EP 100 | Listener Q&A: Real Answers to Your Email Marketing and Copywriting Questions

Jun 11, 2025 ·21m

EP 99 | 5 Simple Ways to Add More Personality to Your Emails

Jun 4, 2025 ·9m

EP 98 | 4 Lies Online Business Owners Believe About Storytelling in Marketing

May 28, 2025 ·14m

EP 97 | Ditch Boring PDFs! Try These 2 High-Value Lead Magnets Instead

May 21, 2025 ·11m

EP 96 | Frustrated with Email Marketing? 8 Signs That Something Is Off

May 14, 2025 ·7m

Similar Podcasts

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales, despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight?Hey, friend. I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting.In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling, we’ll cover it all.I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Peter Day Podcast - Optimize to Convert Peter Day Welcome to "Optimize to Convert: Digital Marketing." Join industry experts Peter Day and Tyler Day as they share invaluable insights, experiences, actionable strategies and the latest trends in lead generation and customer acquisition. Empower your business for boundless growth. Follow us now!Peter and Tyler have worked together in the internet marketing space since 2012 and well managed to 8-figures in ad spend per year and have generated over 20,000 leads per day consistently for their clients.Hosted by Ausha. See ausha.co/privacy-policy for more information.
URL copied to clipboard!