Lindsay Hutter on Purpose, Playbooks & the Future of Senior Living

Lindsay Hutter, Chief Strategy & Marketing Officer at Goodwin Living, shares how the senior living and healthcare organization has grown from serving roughly 1,200 older adults a day in 2018 to more than 4,000 today while expanding its impact far beyond its residential campuses. She explains Goodwin Living’s commitment to being a provider of choice, an employer of choice, and a champion of social good through initiatives supporting team-member citizenship, brain health, physical wellness, and workforce development.Lindsay also discusses how Goodwin Living turns successful programs into freely available playbooks, why families need to begin planning for aging earlier, and how senior living leaders can benefit from looking beyond their own industry for ideas and inspiration.