EPISODE · Mar 15, 2021 · 14 MIN
令大眾更記得你的品牌/產品/服務 解構Apps的行銷獨特性
from Marketing Forward 未來市野 · host IG: 90smarketing
Send us Fan Mail手機用家平均每天花超過兩個小時在手機上,當手機應用程式Apps常出現在客戶的手機界面中,他們就會不自覺地記下品牌,方便地透過Apps購買產品,從而令營銷提升到更高水平。本集節目,我們先討論Apps的獨特性,接著我解釋會Apps比跟手機瀏覽的網站更勝一籌之處,再探討Apps如何透過收集及分析客群,提升顧客對品牌的偏好度及購買意願,以達致行銷效果,在競爭對手之中突圍。01:15 Apps為何乎合數位營銷渠道02:27 如何收集及分析客人購物行為05:56 Apps的方便性有助客人更流暢及快捷購物 06:17 Apps比手機瀏覽的網站優勝之處 日常例子解說11:36 未來Apps或需配合不同裝置的界面
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令大眾更記得你的品牌/產品/服務 解構Apps的行銷獨特性
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