LinkedIn ABM Strategy: Turning Target Accounts into Real Pipeline

from C-Suite Sales & Marketing Perspectives · host Steven MacDonald

Episode #278: Anthony Blatner, Managing Director, Founder, and CMO at Speedwork, explains how LinkedIn can transform ABM programs into a measurable pipeline. He outlines the importance of defining target audiences, aligning teams, and building dynamic account lists. He also discusses intent signals, persona targeting, and thought leader ads. These strategies help organizations reach buying groups and improve the quality of qualified leads.

Episode metadata supplied by the publisher feed · Published Apr 6, 2026

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LinkedIn ABM Strategy: Turning Target Accounts into Real Pipeline

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