LinkedIn Strategy for Speakers and Coaches: How to Stand Out with Michelle J Raymond

LinkedIn is getting noisier, more automated, and harder to trust. AI-generated content, engagement pods, and pressure to chase viral trends are homogenising the platform at exactly the moment when standing out matters most.Michelle J Raymond is a LinkedIn strategist and educator who has spent years helping professionals build genuine authority and real relationships on the platform. In this conversation she shares what actually works for speakers and coaches who want LinkedIn to generate opportunities rather than just impressions.What you'll learn in this episodeWhy LinkedIn is becoming harder to trust and what that means for speakers who rely on it, how AI-generated content is homogenising the platform and what to do instead, why engagement pods provide short-term visibility but undermine long-term credibility, how to build real relationships rather than chasing viral trends, why your LinkedIn profile should be treated like your homepage and kept consistently updated, the strategic use of different content formats to enhance visibility and engagement, why consistency and genuine interaction beat algorithm hacking every time, and how to use commenting and reciprocity strategically to increase your reach without gaming the system.About Michelle J RaymondMichelle J Raymond is a LinkedIn strategist, educator, and host of Social Media for B2B Growth. Connect with Michelle and subscribe to her LinkedIn newsletter at linkedin.com/in/michellejraymond. Listen to her podcast on Apple Podcasts.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: From Invisible to Influential with Sapna PierouxMentioned in this episode:The Known, Booked & Paid Blueprint (Founding cohort)Get all the information on the Known, Booked & Paid Blueprint at https://presentinfluence.com/kbpb to see if it's the right fit for you.