LinkedIn tips from HubSpot's UNBOUND 2026

LinkedIn doesn't have to be boring. There, we said it. This week on Little Talks, Roop and Claudia are back with more from UNBOUND, this time talking about all things LinkedIn and how brands can show a little more personality. One thing we heard over and over? Not everything needs to be so polished. A quick walk-and-talk video, a real opinion, or someone from your team sharing what they actually know can go a lot further than another perfectly written company post. It also helps to know why you're posting in the first place. Are you trying to help someone? Build trust? Start a conversation? Figure that out, then worry about whether it should be a video, carousel, photo, or something else. And don't forget about the actual people behind the company. People like hearing from people. Pretty simple. LinkedIn is still a professional platform. That doesn't mean your personality has to disappear when you log in. See you next week! Sam will be back and ready to go!! — Claudia and Roop Tell us what you think!