PODCAST · business
Little Talks
by Littlefield Agency
Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
Episodes
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LinkedIn tips from HubSpot's UNBOUND 2026
LinkedIn doesn't have to be boring. There, we said it. This week on Little Talks, Roop and Claudia are back with more from UNBOUND, this time talking about all things LinkedIn and how brands can show a little more personality. One thing we heard over and over? Not everything needs to be so...
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AI & email updates from UNBOUND
If you've listened to Little Talks for a while, you probably know we're big fans of Jay Schwedelson. So when Roop and Claudia saw him on the UNBOUND schedule, obviously they had to be there. This week, they're bringing some of their favorite takeaways from his sessions back to the podcast…
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Our UNBOUND 2026 debrief
The gang is back together after two weeks of travels! Roop and Claudia recap UNBOUND and share with Sam what actually stuck with us after a few packed days of sessions, speakers, product announcements, and a whole lot of AI talk. Some sessions were all-in on using AI to do more. Others made the...
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HubSpot’s UNBOUND 2026 Preview
Sam’s on vacation this week, so Claudia is officially comes out from her behind the scenes roll producing the podcast and joins Roop on the mics! And the timing couldn’t be better because the duo is getting ready to head to Boston for HubSpot’s UNBOUND marketing conference. So this week on Little...
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Matt Fogarty from Mogl joins Little Talks!
It's easy for media plans to become routine. Search works. Social works. So year after year, the same dollars keep going to the same places. This week on Little Talks, Matt Fogarty, SVP of Sales at Mogl, joins Sam and Roop to talk about why it might be time to rethink that approach. Tools like…
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Should brands be smaller on social in 2027?
LinkedIn. Facebook. Instagram. YouTube. TikTok. Reddit. Threads. And probably three new platforms by the time we finish writing this. Does your brand really need to be on all of them? This week on Little Talks, Sam and Roop talk about whether brands should actually be doing less on social in…
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Your 2027 plan will change
Annual planning always looks great on paper. The budget makes sense. The priorities are clear. Everyone knows exactly what they're doing. And then the year actually starts. This week on Little Talks, Sam and Roop talk about planning for 2027 and why a good marketing plan needs enough structure to...
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WTF is LFG?
Most companies have values. The bigger question is whether anyone can actually remember them. This week on Little Talks, Sam and Roop talk about how LFG became a big part of Littlefield culture and why, six years later, it’s still something we use every day. LFG came out of a pretty difficult…
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The internal marketing team is not lazy, they’re buried
"Can you knock this out by tomorrow?" On its own, it's usually not a big deal. But after the fifth "quick request" of the week, those little asks start adding up. This week on Little Talks, Sam and Roop talk about the capacity problem facing in-house marketing teams. Between sales requests, trade...
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The legal side of AI with Sharon Toerek
AI has made marketing faster. From writing and research to brainstorming and campaign planning, the tools keep getting better. But as Sharon Toerek, Owner and Founder of Legal+Creative | Toerek Law, explains on this week's Little Talks, moving faster also means being more thoughtful about how you...
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How great teams stay on track
Planning isn't usually the problem. Most teams have goals. They have strategy sessions. They have whiteboards full of ideas and calendars full of kickoff meetings. The hard part is what happens after all of that. This week on Little Talks, Sam and Roop discuss Traction by Gino Wickman and why…
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393%: The traffic shift brands can’t ignore
AI search isn't coming. It's already here. This week on Little Talks, Sam and Roop talk about one stat that caught everyone's attention: AI referral traffic to U.S. retail sites is up 393% year over year. That's not just another marketing number. It's a sign that buyers are starting to search...
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Trust is your best marketing channel
Trust is one of those things marketers talk about all the time, but it's hard to point to on a dashboard. This week, Sam and Roop discuss why that doesn't make it any less important. When you're selling equipment that costs six or seven figures, people aren't clicking an ad and making a purchase...
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Rental buyers think differently, marketing should too
Most equipment marketing is built for the buyer who is ready to own. That makes sense. Ownership is the big, shiny goal. But it also means rental buyers can get treated like a side audience, when in reality they may be the person with the most immediate need in the room. On this week’s Little...
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Stupider people have done it
Friend of the podcast Jay Schwedelson is back on Little Talks this week, and as usual, he didn't disappoint! Jay joined Sam and Roop to talk about his new book, Stupider People Have Done It, and somewhere between marketing, AI, LinkedIn, TV, coffee, and life advice, we landed on a simple idea:...
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If AI creates everything, what's left for the brand?
AI has made it incredibly easy to make more stuff. More blogs. More emails. More social posts. More everything. The problem? Nobody was sitting around wishing there was more content on the internet. This week on Little Talks, Sam and Roop talk about what happens when everyone has access to the…
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Ben Bring from Sabio joins Little Talks!
Marketers love a good audience segment until it gets too broad to mean anything. “Business decision-makers” sounds nice in a media plan, but it does not tell you much about where those people actually spend time, what tools they use, or what signals point to real intent. That is where things get...
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David vs. Goliath
Agency size has a funny way of becoming a security blanket. It feels measurable, which makes it feel useful. A 60-person shop sounds safer than a 25-person shop, at least until you remember that all 60 people will not be in your reporting meeting, your strategy call, or the late-afternoon…
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Goodbye, Chelsea
This week’s episode of Little Talks is a special one. After 10 years at Littlefield Agency, Chelsea Clement joins Sam and Roop on the podcast one last time before heading into her next chapter: becoming a full-time mom. Chelsea has been a huge part of Littlefield for the last decade. If you’ve...
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Why dealers go rogue and what marketing can do about it
Dealer marketing can look really organized at the corporate level and still completely fall apart in the field. A portal gets built, assets get uploaded, launch emails go out… and then a dealer posts an off-brand phone photo five minutes later. This week, Sam and Roop talked about why that…
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Change is here
A lot of teams still talk about AI like it’s some far-off future conversation. But in reality, the shift is already happening, and fast. The more interesting question now is not whether the tools are improving. It’s what teams choose to do with the extra space those tools create. This week, Sam…
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The myth of the "quick win" in B2B marketing
Everybody loves a quick win, especially when revenue goals are staring you in the face. But in B2B marketing, the fastest-looking result is not always the most valuable one. Long sales cycles, budget timing, research-heavy purchases, and multiple decision-makers mean trust usually builds long...
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Simplifying complex product stories in B2B marketing
In B2B marketing, there’s a familiar disconnect: the people building the product and the people selling it often speak different languages. When specs and performance lead the story, buyers can drop off before they ever reach a decision. The opportunity isn’t to simplify the product. It’s to...
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Why long-term partnerships outperform vendors
The word “vendor” gets tossed around a lot in the agency world, and if you’ve ever been in a purely transactional relationship, you know why it doesn’t feel great. You brief, they execute, they invoice and next time you’re starting from scratch. No momentum, no pushback, no one really in your...
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How to generate content topic ideas that resonate with customers
One of the most common things we hear from brands thinking about engaging in a content program is, “we just don’t have that much to say.” And man, oh man ... We're here to tell you that’s just not true. The problem isn’t a lack of ideas or topics, it’s where you’re looking and who you're writing…
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Measuring the ROI of trade shows
Trade shows are expensive. Between booth space, travel, swag, staffing, and all the little costs that sneak up on you, it's not unusual for a single event to run well into five or six figures. And yet, when leadership asks "was it worth it?" most teams fumble the answer. Not because the show…
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Why we love in-house marketing teams
There’s a moment every in-house marketing team knows. You look up at 6 p.m., your to-do list is longer than when you started, and the big strategic work still isn’t done. You were busy. Really busy. But doing what, exactly? That gap between daily execution and long-term strategy is real, and it’s...
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Everything you need to know about change management
Change is hard. It's always been hard. But the rate at which B2B marketers are being asked to adapt right now, juggling AI adoption, cross-functional alignment, proving ROI, and meeting digital buyers where they are, it is genuinely unlike anything we've seen before. The pressure is coming from...
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Do you view your agency as order takers or strategic partners?
Many businesses hire agencies to execute tasks: build a campaign, design an ad, launch a website. But the strongest agency relationships go beyond simple execution. A truly strategic agency sees itself as a partner in growth, focused on outcomes like revenue, customer acquisition, and brand...
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Marketing in the age of AI whiplash
On this week's episode of Little Talks, we return to favorite topic: AI. In marketing, AI isn’t just moving fast, it can also be unstable. Tools launch, raise funding, and pivot in the same week. The hype cycle that once took years now takes months, and sometimes just weeks. That pace can create...
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Beyond likes & views: Marketing signals that actually matter
Likes and views feel good, but they don’t pay the bills. Vanity metrics are easy to report and look great in a slide deck, but they’re tough to connect to revenue. On this episode of Little Talks, Sam and Roop discuss the real shift marketing teams need to make, no longer chasing attention but...
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Big game, big ads, big money
It's Monday morning quarterback time! After the biggest football game in the world is over, it's time to discuss the marketing world's big game—the commercials. Roop, Sam and Claudia go through the highs and lows of this year's Big Game ads, ranking their favorites and least favorites once again....
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So you're building a new website for your brand
Fresh off their new website launch, Grasshopper Mower's, Michael Simmon, joins Sam and Roop to discuss some of the things to consider when developing a new website for your brand. It's not all pretty pictures, designing a new site involves a lot of planning and strategy to ensure your investment...
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Everything we know about OpenAI’s new ChatGPT ads
We touched on them last week with Chris Kizer, but in this episode, Sam and Roop dive a bit deeper into the specifics of what we know about OpenAI’s new ChatGPT ads. When are they rolling out? Who will see them? How much do they cost advertisers? What sort of analytics can we expect? Lots of...
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Media & Analytics Director Chris Kizer joins the podcast and numbers start flying
All healed up and feeling great, our Media & Analytics Director, Chris Kizer, finally joins Sam and Roop to recap his stellar presentation (and learnings) from a MAGNET retreat that started the new year. Chris is a human calculator that brings next level media performance and reporting to our...
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Everybody hates AI
Our scheduled guest had to take a rain check, but fear not! Chris Kizer will be our guest next week as we discuss all things media heading into 2026. This week? You’re stuck with Roop and Sam again, but they have a topic we think most of you can relate to—hating all the AI slop flooding your…
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We’re back
Sam and Roop return from a lengthy time off for the holidays, and are pumped and ready to go for the new year! After they chat about their Christmas and New Year celebrations (and give the unseasonably warm December weather the thumbs down), it's on to business. To start the year, Sam traveled to...
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That's a wrap on 2025
For our last episode of the year, Sam and Roop take a look at Little Talks numbers, Spotify wrapped-style! Questions asked and answered: What was their total watch time on YouTube? Which month performed the best? What were their top topics? What were their top 3 episodes by streams? Which…
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Trent-a-palooza IV: AI data, B2B e-commerce and big companies, small teams
In our penultimate episode of the year, annual podcast guest and friend Trent Guyer returns to talk about all our favorite topics: AI, e-commerce, and small teams doing big things. Being the Christmas season, of course gifts are exchanged and toasts are made—but the real present is having Trent…
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"The One Where They Talk About Zero-Click Search"
Only three episodes left for 2025, and as we head toward the end of the year, Sam and Roop chat about something that may at first seem like a major problem (but is really just another opportunity to get your content in front of your customers) ... zero-click search. What is it? Zero-click is when...
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Thankful
It’s a short but sweet episode of Little Talks this week as Sam and Roop reflect on the year and all they’re thankful for. It’s a short but sweet write up, too! : ) Have a great holiday weekend and we’ll see you next week. — Sam, Roop, Chelsea and Claudia Tell us what you think!
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'Tis the season for planning
This week on the podcast, Sam, Roop and Claudia discuss when the appropriate time to put up Christmas decorations is. Before Thanksgiving? After? Never? There are opinions, but of course whatever you have planned works. Speaking of planning, that's the real topic on this episode of Little Talks!...
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OpenAI, PayPal, and the future of e-commerce
Sam and Roop fire up the mics for another episode of Little Talks to talk (what else?), AI. This week, they discuss OpenAI and PayPal's new partnership that could change how people shop online, turning ChatGPT into an AI-powered shopping mall. Starting next year, products from PayPal merchants…
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Navigating OpenAI’s new ChatGPT-powered browser, Atlas
We're back with another AI-driven topic this week, agentic browsers. Specifically, after two weeks of using it, we give our thoughts on OpenAI's new Atlas browser. Agentic browsers (browsers with integrated AI agents that can autonomously perform tasks by navigating and interacting with websites…
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Are AEO / GEO new strategies, or just an evolution of SEO?
This week, Sam and Roop dive back into a hot topic, AI and SEO, to answer the question, “Is SEO for AI engines really something new?” Spoiler alert: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) aren’t entirely new strategies, they’re really evolutions of SEO. Google…
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Top 3 marketing trends for 2026 (and yes, they involve AI)
Sam and Roop are back this week with a quick look ahead to 2026, where it’s pretty clear that the biggest marketing shifts will build on what defined 2025, AI-assisted tools becoming more sophisticated and in more widespread use. The difference now? We’re moving from experimentation to execution....
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The true value of partnering with an independent marketing agency
It's been a busy few weeks for the agency, that included client visits in Pennsylvania and Kentucky. This week, the gang is back together and recording for the first time in nearly a month! The topic? Why working with an independent marketing agency can be a smart move for brands. Bigger isn't...
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New email marketing hotness from INBOUND
Wrapping up their learnings from HubSpot's INBOUND marketing conference in San Francisco earlier this month, Sam takes a breather while Claudia joins Roop on the mics once again to chat about email marketing. What's working? What's changing? What's new? Claudia and Roop recap three email…
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Sam's back! From Paris with love (and AI talk)
Sam is back from his MAGNET (Marketing & Advertising Global Network) retreat in Paris, as fired up as he's ever been! He compares AI notes with Roop (still high from his INBOUND trip in San Francisco), specifically around AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and…
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First impressions of HubSpot's new products
Sam's in Paris (France, not Texas) this week, so Claudia steps in to join Roop at the table for a "Claudcast" continuing to cover their recent trip to HubSpot's INBOUND marketing conference in San Francisco. This week's topic: HubSpot's newly announced AI-powered products and upgrades. The duo…
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Frequently Asked Questions
How many episodes does Little Talks have?
Little Talks currently has 225 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Little Talks about?
Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
How often does Little Talks release new episodes?
Little Talks publishes regularly with 225 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Little Talks?
You can listen to Little Talks on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Little Talks?
Little Talks is created and hosted by Littlefield Agency.
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