LinkedIn's Algorithm - What's changed and what's working

In this episode, I break down exactly what's changed with the LinkedIn algorithm in 2025, why so many of us have seen a sudden drop in views, and what you need to do to stay relevant and effective on the platform. I’ll share: Why impressions have plummeted—even on great content How LinkedIn now prioritizes relevance, relationships, and real conversations The shift away from recency and how posts now have a much longer shelf life Why sticking to your core topics is more important than ever How LinkedIn is cracking down on engagement pods, spammy comments, and surface-level tactics What metrics actually matter now—like profile views, DMs, and link clicks This update is a big shift, but it's not all bad news. In fact, I believe this is a huge opportunity—especially if you’re a coach, consultant, or B2B service provider. If you focus on building a targeted audience, sharing evergreen content, and creating real engagement, LinkedIn can still be your best client-generating platform. If you're feeling frustrated or confused about what’s working now, this episode will help you cut through the noise and make LinkedIn work for you again.