Lisa Cialfi in Media’s Wild Ride

What does it take to survive a decade in the media game when the rules keep rewriting themselves? Lisa Cialfi, Horizon Media’s Digital VP, sits down with Ben Lambert to unpack her journey—from slinging digital buys in 2015 to steering teams through the streaming explosion and AI’s takeover of ad metrics. She’s seen viewability obsessions give way to attention wars, and she’s got the scars to prove it. Expect tales of mentorship that shaped her, a culture that kept her, and a no-BS take on mental health at work—plus a Super Bowl call so bold it might jinx the Bills. Inside: How media morphed from linear TV to algorithmic chaos. The mentorship magic behind her VP rise. Why mental health’s the industry’s quiet crisis—and how to fix it. A Bills fan’s 2025 prophecy you’ll want to bet on. This isn’t just shop talk—it’s a front-row seat to media’s madness, perfect for ad nerds, career climbers, and anyone who needs a reminder that mental health matters and taking a break is okay. Hit play.