Lisa Sim - Protecting the Brand

from Cyber Dialogues by Palo Alto Networks · host Palo Alto Networks

In our latest episode of #CyberDialogues, Lisa Sim, VP of Marketing, Asia Pacific, and Japan at Palo Alto Networks, discusses why cybersecurity matters for marketers. “As marketers, we’re custodians of the brand. In a digital world where trust is fragile and data is everywhere, a cyberattack can do significant harm, not just to systems, but to reputation.”Lisa shares two key reasons why marketers need to be proactive:1. We’re often the first responders when a breach happens. Communicating clearly and quickly matters.2. If we’re not thinking about cybersecurity, we’re not truly protecting the brand.

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This episode is 8 minutes long.

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This episode was published on July 10, 2025.

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