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Lisa, wie bekommst du Aufträge von Nike, Adidas, Google & Co – ohne klassische Akquise? HIGHLIGHT episode artwork

EPISODE · Dec 18, 2025 · 47 MIN

Lisa, wie bekommst du Aufträge von Nike, Adidas, Google & Co – ohne klassische Akquise? HIGHLIGHT

from Der Portfolio-Podcast | Kreativ erfolgreich in Illustration und Design · host Dr. Franziska Walther | Die gute Mappe

Große Kund:innen wirken von außen oft wie Glückstreffer. Die Illustratorin Lisa Tegtmeier zeigt im Gespräch, warum das nur die halbe Wahrheit ist. Lisa arbeitet als Illustratorin für internationale Marken und Redaktionen – ohne klassische Kaltakquise, ohne aggressive Selbstvermarktung und ohne sich für jeden Trend zu verbiegen. In dieser Folge sprechen wir darüber, wie Sichtbarkeit, Stil und Positionierung zusammenwirken, damit Akquise funktioniert.

What this episode covers

Große Kund:innen wirken von außen oft wie Glückstreffer. Die Illustratorin Lisa Tegtmeier zeigt im Gespräch, warum das nur die halbe Wahrheit ist. Lisa arbeitet als Illustratorin für internationale Marken und Redaktionen – ohne klassische Kaltakquise, ohne aggressive Selbstvermarktung und ohne sich für jeden Trend zu verbiegen. In dieser Folge sprechen wir darüber, wie Sichtbarkeit, Stil und Positionierung zusammenwirken, damit Akquise funktioniert.

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Lisa, wie bekommst du Aufträge von Nike, Adidas, Google & Co – ohne klassische Akquise? HIGHLIGHT

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Frequently Asked Questions

How long is this episode of Der Portfolio-Podcast | Kreativ erfolgreich in Illustration und Design?

This episode is 47 minutes long.

When was this Der Portfolio-Podcast | Kreativ erfolgreich in Illustration und Design episode published?

This episode was published on December 18, 2025.

What is this episode about?

Große Kund:innen wirken von außen oft wie Glückstreffer. Die Illustratorin Lisa Tegtmeier zeigt im Gespräch, warum das nur die halbe Wahrheit ist. Lisa arbeitet als Illustratorin für internationale Marken und Redaktionen – ohne klassische...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Der Portfolio-Podcast | Kreativ erfolgreich in Illustration und Design episode?

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