List Building

Welcome to the first episode of CRM Success Secrets! Today, we're delving into a crucial CRM mistake - not nurturing your mailing list. You might wonder if size matters, but the real secret lies in continuous growth and maintenance. Over time, a stagnant list can breed disengagement. I'll share the story of a coach who faced declining sales due to an inactive list, leading to repetitive promotions and decreased engagement. But when she revitalized her list, her sales soared. The lesson here is clear: always prioritize list-buildingTakeawaysImportance of continuous list growth or refreshmentDiscussion on disengaged contacts and their impact on salesEmphasis on the necessity of perpetual list building and refreshmentQuotes“To succeed in your CRM strategy, coaches and consultants should never stop list building. Keep your database fresh for an engaged and ready-to-buy audience." - Mary Sue Dahill"Your mailing list is like a garden; nurture it by adding new contacts and removing disengaged ones for fruitful sales and marketing results." - Mary Sue DahillFeatured in this EpisodeMary Sue Dahillhttps://www.linkedin.com/in/marysuedahillChapters00:00 - Introduction00:24 - List Building for CRM Success: A Coach's Guide01:22 -Mailing List Stagnation: A Silent Killer of Sales02:07 - From Engagement to Disengagement: The Mailing Lists Journey03:26 - ConclusionProduced byhttp://www.heartcastmedia.com