Listing Bits Episode 49: A Better Way to Follow Up with Prospects – with David Etheredge of SavvyCard

Ever wonder what happened to all the business cards you've handed out over the years? Wish there was a better way to engage with prospects beyond simply giving them your contact information and hoping for the best? The SavvyCard platform affords real estate professionals the opportunity to provide immediate value to new leads, sharing information relevant to their initial conversation with the prospect. And most importantly, SavvyCard gives the agent control of the follow-up!   David Etheredge is the cofounder and CEO of SavvyCard, a lead development platform designed to facilitate proactive, tech-enabled follow-up with prospects. David and his team are committed to helping real estate agents, brokers, associations and affiliates build a direct relationship with buyers and sellers through technology and networking tools that put the customer experience first. Prior to SavvyCard, David managed software development teams for Disney Interactive, Microprose and Hasbro Interactive and cofounded a boutique digital marketing agency.   Today, David shares the origin story behind SavvyCard, explaining the platform's intent to facilitate proactive follow-up by way of a digital business card. He discusses the SellerShare feature, describing how it can be used to engage sellers in promoting their own listing on social media. David also walks us through best practices for following up with prospects, addressing the data around how quickly agents should follow up and offering ideas for how to provide value. Listen in for David's insight around the role of advertising in growing a business and learn why real estate professionals should take advantage of social platforms to promote new property listings!   What's Discussed:    David's background managing software development teams How SavvyCard originated as a better way to engage prospects How progressive web apps will change the way content is distributed How SavvyCard facilitates tech-enabled, proactive follow-up Engaging sellers in promoting their listing on social via SellerShare The data around following up within 10 minutes of meeting a lead Following up with a relevant article or service recommendation Why it's valuable to post new property listings on Facebook David's insight around the role of advertising in growing a business SavvyCard's intent to become a part of the real estate toolkit   Resources: SellerShare   Connect with David: SavvyCard David on LinkedIn