Listing Bits Episode 62: How to Win Business with Buyer Data – with Ashley Terrell of Buyside

It's easier to gain a seller's trust when you have the data to back you up. But where can agents and brokers go for real-time buyer data? And how do we turn those numbers into actionable insights to earn new business? Ashley Terrell is the Executive Vice President of Partnerships at Buyside, a real estate tech platform that helps real estate professionals leverage intelligent buyer data to capture seller leads, win more listings and close more transaction sides in-house. Prior to joining Buyside, Ashley served as the Director of Account Management and Director of Strategic Growth at Constellation Software and the Director of Account Management and Product Marketing at Real Estate Digital. On this episode of Listing Bits, Ashley explains how Buyside partners with other vendors to procure data and provide its users with seamless product integration. She offers insight around the current buyer landscape, sharing her take on why there's such a boom in real estate right now. Listen in for Ashley's insight on the resources available to help agents use the Buyside tools and learn how to leverage buyer data to win your next listing presentation.   What's Discussed:  Ashley's background in tech and how she was introduced to the real estate tech space How Buyside serves as a seller lead gen tool and helps agents win listing presentations How Buyside procures data from vendors like Zillow, ShowingTime, etc. Buyside's focus on seamless product integration to create the best possible user experience Ashley's insight around the current buyer landscape in real estate Ashley's take on why there's such a boom in real estate right now How agents and brokers can leverage buyer data in a listing presentation --Help seller price home --Marketing strategy --Pool of buyers How Buyside serves large brokerages vs. small brokerages and large teams The value proposition for Buyside in a buyer's market Ashley's commitment to building out resources that help agents use the Buyside tools   Connect with Ashley: Buyside Ashley on LinkedIn Resources: Market Leader Sharper Agent Real Living John Hensley John Heithaus on Listing Bits EP061 Charles Williams ShowingTime RealScout Cloud CMA Inman News 'Existing Home Sales Skyrocket Amid Pandemic, Inventory Down' in Inman News ShowingTime's June 2020 Showing Index Results Buyside Help Center   Sponsor: Cloud CMA