Listing Bits Episode 70: Competing in the Showing Solutions Space – with William Schoeffler

When Zillow announced its intention to acquire ShowingTime in February of 2021, a slew of companies jumped into the showing solutions space. But Instashowing had already been in business for two years, and despite the fierce competition, its young founder believes that his startup has an edge. William Schoeffler is the Founder of Instashowing, a software company out of Bend, Oregon, that offers the premiere showing solution for forward-thinking real estate professionals. On this episode of Listing Bits, William shares the experience with an agent that inspired him to build Instashowing and describes the suite of listing agent tools his team is developing. William explains how he raised $4M on the heels of Zillow's acquisition of ShowingTime, discussing the expectation to grow that comes with that kind of an investment and the advantages Instashowing has over its many competitors. Listen in to understand the challenge of supporting several showing solutions in a single market and learn how William is forming a syndicate to allow MLSs to invest in Instashowing. What's Discussed:   The experience with a real estate agent that inspired William to build Instashowing How William raised $4M from industry giants Pete Flint and Greg Schwartz The wave of competitors in the showing solutions space after Zillow's acquisition of ShowingTime Why Instashowing started selling to agents and brokers (not MLSs) when it launched in 2019 The advantages Instashowing has over its competitors How Instashowing's success in a given market hinges on full integration with its MLS Why William believes the industry will return to a single showing solution product in each market The suite of listing agent tools Instashowing is developing The expanding vision and expectation to grow that comes with a $4M investment Why William is not planning on adding a call center to the Instashowing offerings How William is forming a syndicate to allow MLSs to invest in Instashowing Connect with William: Instashowing William on LinkedIn   Resources: Instashowing's $4M Raise Zillow's Acquisition of ShowingTime Tomo Offerpad BrokerBay Homesnap Showings MLS Aligned SentriLock CRMLS Glide   Our Sponsor: Cloud CMA for Brokers