“Lists and Offers” to Improve Your Business | Amy Biddle | amybiddle.me | Bonus Episode

Amy Biddle helps Shopify Ecommerce store owners sell more products and grow revenue without risking giving over control to ad agencies. She has over 30 years of business experience, and has audited and worked in over 10,000 businesses. She is an author, podcast host, and millionaire-maker, and founder of the eCommerce Traffic Handler Program.In This Conversation We Discuss: [00:00] Intro[01:13] Why should people listen to Amy[02:01] How can lists and offers help Ecom brands?[03:09] The types of merchants that Amy works with[04:35] Amy’s message is similar to Gary Vee’s book[05:31] Jump on people’s email lists to learn[08:06] You can get away with recycled content[09:07] Using direct mail as marketing[09:39] Amy’s Identity Resolution Matching[11:22] Strats work in all industries except commodities[12:28] Be unique to your customers[13:45] Why D2C isn’t applicable to commodity products[15:43] Do both Amazon and D2C[17:12] The Retailer’s Email Playbook[17:49] Longer books just seem repetitive[18:04] Amy’s Ad Group System[19:15] Where to find AmyResources:Subscribe to Honest Ecommerce on YoutubeMake paid ads work again. Mention Honest Ecommerce  to get 3 weeks of free data. amybiddle.me/pages/ads-group-system-make-paid-ads-workProgram for retailers to successfully use Facebook as your primary paid traffic source amybiddle.me/pages/ecommerce-traffic-handler-newsletterConnect with Amy amybiddle.me/pages/contact-amyAmy’s Ads Group System explainer video youtube.com/watch?v=AE_Hoi7xeXUIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!