EPISODE · May 31, 2026 · 10 MIN
六一特辑｜始于孩童盲盒，坐拥百亿市场，泡泡玛特凭什么席卷全球？
from 楼兰出海观察
本期主题：一只长着鲨鱼牙的"丑萌"小怪物，一年卖出 142 亿。从曼谷排队到好莱坞街拍，从 Lisa 自发带货到世界杯联名，泡泡玛特做对了什么？又有哪些隐忧？今天是六一儿童节，我们聊聊这个让全球年轻人疯狂的中国 IP。
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六一特辑｜始于孩童盲盒，坐拥百亿市场，泡泡玛特凭什么席卷全球？
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