Live at OMR: L'Oréal, PVH, and Salomon building the love brands of tomorrow

Recorded live at our OMR Masterclass 2025 "Retail media reloaded: Shaping the love brands of tomorrow", this episode unveils the powerhouse panel with brand leaders Alma Lipa, CDMO at L’Oréal, Dunja Ehlert, Senior Director Sales eCommerce West at PVH, and Iwona Skolicka, Head of Marketing Strategic Accounts EMEA at Salomon. Step into the new era of retail media, decoding the shift from clicks to connection, exploring how trailblazing fashion, beauty, and sports brands are leveraging AI, personalisation, and immersive storytelling to create deeper customer connections. It’s a future-focused look at how trust is built and love brands are shaped. Watch the full Masterclass here and join Heike Lari, Director Partner Marketing & Consultancy, as she presents how every touchpoint becomes shoppable, inspiring, and unforgettable.