EPISODE · Sep 18, 2025 · 40 MIN
Live Copy Critiques for Vegan Businesses: Emails & Sales Pages That Sell
from Plant Powered Business: Strategies to Grow Your Positive Impact · host Brieanah Schwartz and Johanna Koskinen
Is your copy moving people to take action - or leaving them scrolling past?In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah do live copy critiques of two vegan businesses:🌿 Kind of Wild Wines: a vegan, organic wine brand. We break down their sales emails, content emails, and landing pages.🌿 Main Street Vegan Academy: a long-running certification program for vegan lifestyle coaches. We analyse their sales page for clarity, credibility, and conversions.You'll learn:The difference between benefit-driven vs. urgency-driven copyHow to use authority, testimonials, and community to build trustWhy features alone aren’t enough (and how to turn them into benefits)Simple tweaks that make your copy more engaging and persuasiveThe importance of showing the humans behind the brandWhether you sell products, services, or courses, these critiques will give you practical ideas to instantly improve your copy and get people to take action.Links to the copy we look at:All Wines: https://kindofwildwines.com/collections/all-winesCorporate Gifting: https://kindofwildwines.com/pages/corporate-giftingOur Mission: https://kindofwildwines.com/pages/our-missionhttps://mainstreetvegan.com/about-our-program/Want your copy critiqued in a future episode? Email us at [email protected] an added bonus, we recommend checking this episode out on YouTube so you can follow along as we share our screens and review the copy.Subscribe to the podcast so you never miss an episode!
What this episode covers
Is your copy moving people to take action - or leaving them scrolling past?In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah do live copy critiques of two vegan businesses:🌿 Kind of Wild Wines: a vegan, organic wine brand. We break down their sales emails, content emails, and landing pages.🌿 Main Street Vegan Academy: a long-running certification program for vegan lifestyle coaches. We analyse their sales page for clarity, credibility, and conversions.You'll learn:The difference between benefit-driven vs. urgency-driven copyHow to use authority, testimonials, and community to build trustWhy features alone aren’t enough (and how to turn them into benefits)Simple tweaks that make your copy more engaging and persuasiveThe importance of showing the humans behind the brandWhether you sell products, services, or courses, these critiques will give you practical ideas to instantly improve your copy and get people to take action.Links to the copy we look at:All Wines: https://kindofwildwines.com/collections/all-winesCorporate Gifting: https://kindofwildwines.com/pages/corporate-giftingOur Mission: https://kindofwildwines.com/pages/our-missionhttps://mainstreetvegan.com/about-our-program/Want your copy critiqued in a future episode? Email us at [email protected] an added bonus, we recommend checking this episode out on YouTube so you can follow along as we share our screens and review the copy.Subscribe to the podcast so you never miss an episode!
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Live Copy Critiques for Vegan Businesses: Emails & Sales Pages That Sell
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