Live from CES 2026 with Amazon’s Sarah Iooss

The CPG Guys are joined in this episode by Sarah Iooss, Director of Global Agency & Global Twitch at Amazon Ads, the retail media division of Amazon.This episode was recorded at CES 2026 in Las Vegas Nevada.Find Sarah on Linkedin at: https://www.linkedin.com/in/sarah-iooss-5171865Find Amazon on Linkedin at: https:/www.linkedin.com/company/amazonFind Amazon Ads online at: http://advertising.amazon.comHere's what we asked Sarah:What were kind of the key lessons or pivotal components of your experience that helped inform how you approach agency partnerships today?What does global agency development at Amazon ads mean to you?What are some of the most common misconceptions agencies may have about advertising on Amazon?How are agency relationships evolving and how are those partnerships working out, especially when I think of some of the smaller ones?How's Amazon ads really helping agencies connect those dots on a full funnel basis?Is streaming in video are central to full funnel strategies as you just opened that up?What are agencies getting right or still learning when it comes to working with Twitch communities?How are agencies taking advantage of these AI-powered tools in the shift to more automated, integrated workflows?Budgets are facing more scrutiny. What's resonating most with agencies when they talk to clients about efficiency measurement and improving impact on Amazon apps.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.