Live from Dreamforce: The Ultimate Guide to Data-Driven Marketing

Welcome to Rise of RevOps. We’re bringing you straight to a live interview at Dreamforce. In today’s episode, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense. Saima says that data helps us make our best, most informed decisions. She also describes which AI tools she uses to drive digital transformation and efficiency. Guest Bio: Saima is a five-time Industry award winning Marketing and RevOps leader with a demonstrated history of driving change and adoption of a data and insights driven approach towards decision making. She’s currently the SVP of Revenue Analytics at 6sense. Before 6sense, she worked at PTC as VP, Field Analytics & Insights and Director - Marketing Analytics. Before PTC, Saima worked at CVM Marketing Inc as a Consultant in business analytics. Saima has a Master of Business Administration (MBA) degree with a focus on Management Information Systems and Marketing. Saima also holds a Bachelor of Science degree in Economics, Statistics, and Mathematics. Guest Quote: “I'm Senior Vice President of Revenue Analytics, and I feel like I'm an accidental marketer. Because it all starts with the data, and really letting that inform what marketing strategies we should be putting our money in and investing in, and how do we quickly understand if it’s working. I'm a big believer in data to drive insights. Let's rely less on the gut.” Time Stamps: 00:33 - How Saima got into her role 02:40 - Defining RevOps 08:08 - Solving marketing operations problems 09:50 - Using data to problem solve 12:03 - The Tool Shed 19:46 - Looking to the future 21:45 - Quick hits Sponsor: Rise of RevOps is brought to you by Qualified. Qualified’s Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. Links: Connect with Jamie on LinkedIn Connect with Saima Rashid on Linkedin Check out 6Sense