Live from Engage Summit: Breaking Silos with Bart Caylor

Shane is joined live at Engage Summit 2024 by Bart Caylor, President and Founder of Caylor Solutions and host of The Higher Ed Marketer podcast. Bart and Shane discuss his experience in speaking with top marketers on his podcast, and working with countless institutions across decades of experience in higher Ed marketing. Why do silos exist, how can institutions break out of them, and what can higher Ed pros do to increase collaboration across campus. Guest Name: Bart Caylor, President and Founder of Caylor Solutions and host of The Higher Ed Marketer podcast.Find Bart on LinkedIn: https://www.linkedin.com/in/bartcaylorGuest Bio: With over 35 years of experience in design and marketing, Bart Caylor has worked with top global brands and nonprofits like Motorola, RCA, Iams Pet Food, Lumina Foundation, Western Governors University, and the American Bible Society.Bart founded Caylor Solutions, a higher education marketing and design firm, in 2011 to combine the best practices of his corporate, nonprofit, and education experience, specifically for higher education clients. In 2023, Bart was named one of the "Top 10 Higher Ed Marketers You Should Follow" for offering straightforward, practical advice on marketing challenges via The Higher Ed Marketer Podcast. With over 150 episodes featuring higher education marketing's leading voices, The Higher Ed Marketer Podcast regularly ranks in the top 3 "must-listen-to podcasts" by various blogs and higher ed industry influencers. Bart just released his first book, "Chasing Mission Fit: A Marketing Guide To Fill Your Institution With Students Who Will Succeed," which reached #1 in Marketing on Amazon. He is a sought-after speaker and trusted consultant for higher education institutions, businesses, and conferences because of his expertise in generative AI, marketing, and website design. Be sure to connect with Bart on LinkedIn.